Proposal & PechaKucha

Unit 8 - Project Proposal

UAL Awarding Body - Level 3 and Extended Diploma in Creative Media Production and Technology

Name	Jaya Chaggar
Your Project Title	The evolution of women’s representation in the media from the 1960’s-present.
Pathway (Preferred Creative Media ‘specialism’): Journalism, Photography, Film, Graphic Design, Web Design, Sound Design etc. This may be a combination of one or more. How has this changed since you started the course?
When I started the course, I was very much into the journalistic and graphic design elements it had to offer. I don’t think that has really changed, however, with the new skills I have learnt so far I feel that I can produce a more professional and finished final product. For my FMP, I am creating a magazine, most probably a print magazine, about the evolution of women’s representation in the media. This is a topic I am very passionate about and I feel needs to be spoken about a lot more. In my magazine, I will tackle monumental adverts from each decade starting from the 1960’s to present. I will display this in 6 double page spreads, excluding the front and back covers and the contents page. I am mainly going to be using Adobe InDesign CC 2018 to produce my magazine and Adobe Photoshop CC 2018 to edit any images I use. So far, my research is going very well and I am really enjoying researching different adverts throughout time and seeing how the public’s perception of women in media has drastically changed but still has long way to go. I am really excited to start production.
Section 1: Project Rationale (approx. 100 words) Since starting the course in September, What do you know now, and what does it mean to you, (compared with what you knew and could do before you started the course). How does what you know now influence your choice of pathway and your project proposal.
Since starting the course, I have developed a whole new skill set. I didn’t know how to use any of the Adobe software’s and the whole thing was quite daunting. I think I have made a lot of progress. I also think there are definitely some software that I am a lot more confident with. I think the hardest assignment for me was the one involving Dreamweaver so I decided to avoid Dreamweaver and websites for my FMP so I could produce something I was proud of and focus on something I enjoy. I now know how to use most of them, some better than others. I think overall I am most confident with InDesign and Photoshop, hence the reason I am using mainly these two for my FMP. I didn’t think it was wise to learn new software when producing my FMP because it wouldn’t be as professional and I definitely end up handing in an unfinished product. I am very excited to produce my magazine, research is going well. I think because I have chosen a topic I am very passionate about, I am more excited to research and produce something about it. I am also excited to produce another magazine as it was probably my favourite assignment so far and the final product that I am most proud of.
Section 2 Project Concept: (approx. 200 words) Clearly explain the concept and aims of your project and the context, research and ideas that will support its development. What are the historical, economic, social, mass media, cultural, political influences?  What is it you want to communicate and who is your audience? What access might you need to workshops and specialist equipment? How will you use independent study?
I am creating a magazine, most probably a print magazine, about the evolution of women's representation in the media throughout time. I am going to do my magazine about print adverts and campaigns. As in, ads and campaigns that were released in magazines, newspapers, and billboards or later on, on social media or websites. I have chosen this topic as I am very passionate about it and I think it is something we need to discuss more. Throughout time, women have been misinterpreted and wrongly represented in the media. When asked, women in the media industry are appreciative of the progress made so far but still feel there is a long way to go. A writer for www.marketingweek.com said 'There’s a genuine desire to move with the times. But there’s still a long way to go. We need to stop featuring women as peripheral characters.' I haven’t got a specific target audience, generally speaking I am targeting a younger audience to inform them on how advertisement has changed and how lucky they are to experience media from a more rounded and equal view. Like I mentioned before, women’s representation in the media has a very long way to come but I want to tackle how we have changed over time.
Section 3 Evaluation and Reflection: (approx. 50 words) Explain how you will reflect on, and evaluate your work, as both an on-going activity and at the conclusion of the project. You should describe how you intend to record your decision making and how you will document changes to your ideas as work progresses.  The evaluation should be referred back to your aims. It must be reflective (‘why? Because?’) And analytical rather than a description of actions completed.
In terms of ongoing progress within my planning, I will be updating and reflecting on my Trello board (https://trello.com/b/QLRLULlM/fmp) weekly and commenting on it in the planning part of my blog. I am also going to be updating my reflective log at the end of each week and commenting on any of progress made and any important decisions made. I find this the best to reflect and also see what progress has been made so far and see what I have left to do.
Section 4: Research Sources and Bibliography  (Harvard format) Record the initial research sources, both primary and secondary, that you intend to use.  Your sources of research should be as wide as possible, including libraries, museums, galleries, journalism, articles, media, galleries, books, film/video, magazines, TV/radio programmes, web sites etc.
So far I have been researching about media in each decade and seeing how the representation of men and women differs and how it has changed. This is a link to my bibliography (https://jayafmp.blogspot.com/p/bibliography_1.html) with all the websites I have visited so far and when I accessed them. In terms of primary research, I have visited a few museums and taken some photos which can be found here (https://jayafmp.blogspot.com/p/pre-production.html). I am also planning on making a questionnaire or survey to add to my primary research.

Project Action Plan and Timetable
Week	Date Week Beginning	Activity / What you are intending to do - including independent study	Resources / What you will need to do it - including access to workshops
1.	25/02/19	Research Trips. Decide where we are going to visit alongside the museum when we go on our trip and figure out the purpose of why we are going there.	A camera to take pictures on the trip.
2.	04/03/19	Choose what topic I want my magazine to be about. Start researching chosen topic and possibly start proposal.	No specific equipment.
3.	11/03/19	Continue with planning and proposal. Update Trello board and start planning and producing my Pecha Kucha presentation.	No specific equipment.
4.	18/03/19	Deliver Pecha Kucha. Analyse the feedback given on from my Pecha Kucha and update the blog. Proposal deadline 22/03/19	No specific equipment.
5.	25/03/19	Continue researching chosen topic. Make a questionnaire to gather results. Start production ASAP!	No specific equipment.
6.	01/04/19	Analyse results from questionnaire and update the blog. Start production ASAP!	No specific equipment.
	Easter break	Try and make a start on production and add to research.	No specific equipment.
7.	22/04/19	Continue with research and ensure analysis of questionnaire results is finished. Make sure production is started.	A camera, tripod, lights and the studio to take some pictures for my magazine.
8.	29/04/19	Experiment with designs for front cover and contents page. Also make sure some sort of flat is made for magazine production.	No specific equipment, mainly the use of the Adobe software’s on the computers.
9.	06/05/19	Continue with production. Finish front cover and contents page designs and make sure the blog is updated.	No specific equipment, mainly the use of the Adobe software’s on the computers.
10.	13/05/19	Start finishing everything. So make sure product is finished and start evaluation.	No specific equipment, mainly the use of the Adobe software’s on the computers.
11.	20/05/19	FINAL DEADLINE. Make sure all work is finished and handed in on time.	No specific equipment.
12.	03/06/19	FINAL DEADLINE. Make sure all work is finished and handed in on time.	No specific equipment.
13.	10/06/19	Exhibition Design and Planning. Start planning for exhibition and make sure magazine is printed as it’s a print magazine that needs to be presented.	No specific equipment.
14.	17/06/19	Exhibition. Present final product as a printed magazine at exhibition.	No specific equipment.

My Pecha Kucha:

This was my Pechakucha. It was 20 slides long and I spoke about each slide for around 20 seconds. Overall, I think my Pechakucha went really well. I had solid points to explain each decade and why I have chosen my topic. I think the feedback  was also very helpful. One of the main pieces of feedback that really helped me was someone said 'why have you chosen to start from the 1960's'. that is something I haven't thought about or discussed. I think the main reason why I chose to start from '60's was because that was when advertising started to steer away from war propaganda and started to advertise generally. It was the first time women were used in advertisement in a way that was still negative but wasn't about their role in war but there role/position in society.